Brand & media kit
One name farmers trust. Use it with care.
Logos, colours, type and words for anyone writing about, selling or partnering with Balaji Agro — and the few rules that keep them looking right.
ZIP · 5 logo files · Guidelines v1 · October 2026BACF® · ROUNDEL · FULL COLOUR01 — Logo
The roundel
Leaves for the crop, a ring for the season, a ribbon that says what we’re for: Empowering Farmers®. It’s one piece — always use the supplied file, never rebuild it.
xxxx
Clear space
Keep at least x clear on every side, where x is the height of the B in the monogram. Text, edges and other logos stay outside it.
128 px80 px48 px · minMinimum size
20 mm wide in print, 48 px on screen. Any smaller and the ribbon can’t be read.
Please don’t
Stretch or squash it Recolour it Rotate it Add shadows or effects 
Put it on a busy photo Crop the ribbon
02 — Colour
Colours from the field
Field green carries the brand. Paper and ink do the quiet work. Red is a signal — for warnings and the mark itself, never decoration.
Roughly how much of each
03 — Type
Type that reads in a field
A condensed face for headlines that fit on a phone, a plain sans for reading, and a Devanagari partner so Hindi never looks like an afterthought.
DisplayBarlow CondensedBetter farming starts with better information.TextBarlowBetter farming starts with better information.HindiNoto Sans Devanagariबेहतर खेती, बेहतर जानकारी से शुरू होती है।
Type scale
Better farming startsDisplay · Barlow Condensed Bold · 72–96 px · −2%
Better farming starts with better information.Heading · Barlow Condensed Semibold · 28–48 px
KickerKicker · Barlow Semibold · 13 px · caps · +16%
Better farming starts with better information.Body · Barlow Regular · 17–20 px · 1.5 line
All three are free on Google Fonts under the SIL Open Font License.
04 — Brands
One family, three names
Product brands sit under the parent. On packs and ads, carry “A Balaji Agro brand” near the product logo.
A Balaji Agro brand
Nutricrop®
Crop nutrition for India’s farms. Orange and red on light grounds.
A Balaji Agro brand
Urbankhetti®
Home and terrace growing. Dark lettering — light grounds only.
05 — Voice
Talk like an agronomist at the farm gate
01
Plain
Short sentences. Name the crop, the stage, the dose. If a farmer has to ask what it means, rewrite it.
02
Honest
Balanced nutrition, not miracle yields. Never promise a number we can’t stand behind.
03
Both languages
Hindi and English carry equal weight. Translate the meaning, not the words.
Apply 10 kg per acre at tillering.Unleash explosive growth!
Corrects zinc deficiency in wheat.The No. 1 miracle solution.
Ask your nearest dealer.Contact our channel partner network.
Photography
Real fields, real hands, daylight. Show the crop and the person working it — not stock smiles or lab glassware.
Photographs on this site are licensed for the website only and aren’t part of the public kit. For press images, write to us.
06 — Downloads
Media kit
Free to use when writing about Balaji Agro or selling our products, as long as you follow the guidelines above.
FileFormat
- ZIPComplete logo packEvery logo below in one ZIPZIP · 1.3 MBZIP1.3 MBDownload
- PNGBalaji Agro logo — full colourTransparent PNG · 1600 × 1600PNG · 461 KBPNG461 KBDownload
- PNGBalaji Agro logo — tileWhite tile for dark or busy grounds · 2000 × 2000PNG · 881 KBPNG881 KBDownload
- SVGNutricrop® logoVector · light groundsSVG · 5 KBSVG5 KBDownload
- SVGNutricrop® logo — on darkVector · white ® for dark groundsSVG · 5 KBSVG5 KBDownload
- PNGUrbankhetti® logoPNG · light grounds onlyPNG · 37 KBPNG37 KBDownload
About Balaji Agro — copy for press
Balaji Agro Chemicals & Fertilizers (BACF®) is a crop nutrition manufacturer based in Uttar Pradesh, founded in 2010. Its brands Nutricrop® and Urbankhetti® are made at its own plant in Sikandrabad.
Fast facts
- Founded
- 2010
- Headquarters & plant
- Sikandrabad, Uttar Pradesh
- Brands
- Nutricrop® · Urbankhetti®
- Quality
- ISO 9001 & BIS ISI certified processes
- Web
- balajiagrochem.com
Press & partnerships
Need a format that isn’t here, or permission for something the guidelines don’t cover? Write to us.
[email protected]Staff & partners
Looking for packaging masters or templates?
Print-ready packaging artwork, editable master files and document templates are kept in the Staff Portal. They’re stored privately on our servers, open only to signed-in staff, and every download is logged.
Approved partners: ask your territory manager for the file you need.